Leff Bonney
Education: Ph.D., University of Tennessee
Curriculum Vitae:
Professor Bonney’s vitae (pdf 98.48 kB) is available as an Adobe Acrobat PDF document.
Specialty: Sales and Customer Relationship Management
Research Interests
Entrepreneurial Behaviors of Sales Representatives
Solutions Marketing
Role of the Sales Force in Supply Chain Management
Current Projects
Market Opportunity Recognition in Market Orientation Research
Theoretical Dimensions of Demand Chain Management
Dynamic Rationality Theory and Solutions Oriented Firms
Selected Published Research
“It’s the Thought (and the Effort) That Counts: How Customizing for Others Differs from Customizing for Oneself,” in Journal of Marketing, (2011) 75 (September), (with Page Moreau and Kelley Herd)
“An Application of the Investment Model to Buyer-Seller Relationships: A Dyadic Perspective,” in Journal of Marketing Theory and Practice, (2007) 15 (4), (with Mark A. Moon)
Awards
2008 John R. Moore Graduate Teaching Award Finalist