Leff Bonney

Leff Bonney, Assistant Professor of Marketing


Office Location: 401 RBA
(850) 644-9735

Education: Ph.D., University of Tennessee

Curriculum Vitae:
Professor Bonney’s vitae (pdf 98.48 kB) is available as an Adobe Acrobat PDF document.

Specialty: Sales and Customer Relationship Management

Research Interests
Entrepreneurial Behaviors of Sales Representatives
Solutions Marketing
Role of the Sales Force in Supply Chain Management

Current Projects
Market Opportunity Recognition in Market Orientation Research
Theoretical Dimensions of Demand Chain Management
Dynamic Rationality Theory and Solutions Oriented Firms
Selected Published Research

“It’s the Thought (and the Effort) That Counts: How Customizing for Others Differs from Customizing for Oneself,” in Journal of Marketing, (2011) 75 (September), (with Page Moreau and Kelley Herd)

“An Application of the Investment Model to Buyer-Seller Relationships: A Dyadic Perspective,” in Journal of Marketing Theory and Practice, (2007) 15 (4), (with Mark A. Moon)

2008 John R. Moore Graduate Teaching Award Finalist