Equal to our education mission; is the mission to conduct leading-edge research on the sales profession, and the drivers of salesperson and sales force effectiveness.

Research Philosophy

The FSU Sales Institute’s research philosophy is to work collaboratively with managers from the beginning of research projects, so that ideas about relevant studies can be discussed prior to conducting the research; therefore, the end result holds much more significance for sales managers.

We are committed to producing two documents for every research project: one for publication in academic journals and one that highlights the implications the research findings have for sales representatives and managers.

We believe that with this approach and FSU’s national research reputation; we can become the preeminent sales research program for both academics and for managers.