Sales Force Audit

The Sales Force Audit assesses your company’s sales organization, processes, systems, and metrics versus industry best practices. It is based on extensive university research and is conducted by our FSU Sales Institute faculty who have extensive knowledge from both academia and industry that spans a broad cross section of industries.

Your deliverable is a comprehensive customized report with specific actionable recommendations that will improve the effectiveness of your company’s sales organization, maximize value to your customers and positively impact your bottom line.

Audit Methodology:

  • Deep Dive
    In-depth analysis of company data and sales force
  • Comprehensive
    Survey of frontline sales reps and sales managers and on-site visits with sales leadership and support functions
  • Compare & Contrast
    Comprehensive analysis, evaluation and recommendations based on a comparison of industry best practices
  • Quick Turn-Around-Time
    Initial recommendation within four weeks for on-site collaboration.  Final report follows shortly after and is formatted for presentation to senior management

For more information about the FSU Sales Force Audits, contact Leff Bonney at